About Us

Eclectic Echinacea, more commonly known as Prairie Doctor Brand, was founded in 1994 by Robert, a Vancouver Island based Echinacea farmer. Eclectic Echinacea began by happenstance, after Robert one year grew more Echinacea than he knew what to do with and decided to tincture it as a way of not letting it go to waste. Robert began to create and sell a growing collection of herbal tinctures under Prairie Doctor Brand, which today is a commonly known and respected brand of herbal tinctures that can be found in heath food stores across Canada and the US. 

In 2020 Eclectic Echinacea was purchased from Robert by its current owners, the father/daughter/son team of Shawn, Remy & Teagan. Now, in 2023, what was once a single tincture brand has grown to produce approximately 300 herbal tinctures supplying independent health food stores across Canada.

In 2021, Eclectic Echinacea expanded even further and created a sister brand to Prairie Doctor named Daydream Organics. Prairie Doctor Brand draws inspiration from traditional herbalism, offering an eclectic and ancestral approach to wellness. This label is for those who appreciate the wisdom of age-old practices and the connection to nature's remedies. Daydream Organics, on the other hand, is modern and playful, bringing a fresh twist to herbal wellness. Ideal for those who want to embrace herbal healing with a contemporary, vibrant look.

Both brands use are based in the beautiful Pacific Northwest and use the same time-honored methods, high-quality ingredients, and share a deep commitment to sustainability and simplicity. The choice is yours—select the brand that speaks to your personal style or perhaps mix and match to get the best of both worlds!